Despite overall consumer market headwinds in 2026, the pet food industry has demonstrated strong growth resilience. According to the latest industry data, during the just-concluded “618” shopping festival, pet food sales across all online platforms reached RMB 8.4 billion, marking a 12% year-on-year increase and significantly outpacing overall e-commerce growth. The “cat economy” continues to lead the charge, with refined and functional feeding becoming the core growth driver.
As the concept of “science-based pet parenting” gains wider adoption, pet owners’ demand for cat food has shifted from “filling bellies” to “optimal nutrition.” During this year’s 618 festival, searches for coat-enhancing cat food surged 90-fold year-on-year, while weight-management cat food grew by 280%. Additionally, search interest in specialized formulas for kittens and senior cats saw over 150% year-on-year growth. This trend has directly reshaped the brand landscape, with domestic brands maintaining dominance due to their rapid response to market needs. Brands such as Xianlang, Myfoodie, and Fliggett consistently ranked among the top sellers. Industry insiders point out that upgrades in kibble processing technology and the shift toward wet food are redefining the market. The explosive growth of premium and functional cat food signals that the industry has officially entered a new phase of quality-driven competition.
